Designer Julie Rodriguez merged her longtime love of fashion and film with a studied knowledge for trends and color theory. In 2005, she founded Dallas-based Jules Jewels Lingerie and Swimwear on these principles: “I love to make people feel beautiful and confident,” she says. “I started Jules Jewels because I am passionate about creating fabulous garments for people to wear and have fun with. My Swarovski crystal-embellished designs make everyone feel glamorous.”

The Jules Jewels collection also reflects influences from travels worldwide: Curacao’s candy land cascade of haciendas, ornate Parisian architecture, the ease of Monaco, Miami’s chromatic flair and the all-American California coastline. “My designs are reminiscent of the beautiful places I have been,” says Rodriguez. “I want to share them with women.”

A distinguished, successful businesswoman, Rodriguez endeavors to help women everywhere actualize their inner divas.